Fred Beard

41 papers and 508 indexed citations i.

Fred Beard has authored 41 papers that have received a total of 508 indexed citations. This includes 25 papers in Marketing, 11 papers in Management of Technology and Innovation and 11 papers in Visual Arts and Performing Arts. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Management and Marketing Education (11 papers) and Art History and Market Analysis (10 papers). Fred Beard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Management and Marketing Education (11 papers) and Art History and Market Analysis (10 papers) and collaborates with scholars based in United States and United Kingdom. Fred Beard's co-authors include Louisa Ha, Aimei Yang, Doyle Yoon and Kathleen Mortimer and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising