Fuan Li

35 papers and 692 indexed citations i.

Fuan Li has authored 35 papers that have received a total of 692 indexed citations. This includes 17 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (8 papers). Fuan Li is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in United States, China and Hong Kong. Fuan Li's co-authors include J. A. F. Nicholls, Nan Zhou, Guijun Zhuang, Xingyuan Wang and Sydney Roslow and has published in prestigious journals such as Journal of Business Ethics, Journal of the Operational Research Society and Sustainability