Gaël Bonnin
About
Gaël Bonnin has authored 13 papers that have received a total of 252 indexed citations.
This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Psychology of Social Influence (5 papers). Gaël Bonnin is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in France. Gaël Bonnin's co-authors include Delphine Dion and Sylvie Jean and has published in prestigious journals such as Journal of Retailing and Consumer Services and Journal of Business and Industrial Marketing
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