Galina Biedenbach

12 papers and 367 indexed citations i.

Galina Biedenbach has authored 12 papers that have received a total of 367 indexed citations. This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers). Galina Biedenbach is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Sweden and Belarus. Galina Biedenbach's co-authors include Peter Hultén, Veronika Tarnovskaya, Agneta Marell, Maria Bengtsson and Joakim Wincent and has published in prestigious journals such as Industrial Marketing Management, Journal of Product & Brand Management and Public Management Review