Gallayanee Yaoyuneyong

15 papers and 265 indexed citations i.

Gallayanee Yaoyuneyong has authored 15 papers that have received a total of 265 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Education and 6 papers in Marketing. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Gallayanee Yaoyuneyong is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States. Gallayanee Yaoyuneyong's co-authors include Jamye Foster, Brigitte Burgess, Wesley A. Pollitte, Leisa Reinecke Flynn and Pauline Sullivan and has published in prestigious journals such as International Journal of Retail & Distribution Management, International Journal of Tourism Research and Journal of Marketing Education.