Gary R. Holmes
About
Gary R. Holmes has authored 9 papers that have received a total of 737 indexed citations.
This includes 6 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Retail Behavior Studies (3 papers). Gary R. Holmes is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United States. Gary R. Holmes's co-authors include Clinton Amos, Audhesh K. Paswan, Carrie S Trimble, Anthony T. Allred and David Strutton and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Product & Brand Management and International Journal of Advertising.
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