Geetika Varshneya

13 papers and 499 indexed citations i.

Geetika Varshneya has authored 13 papers that have received a total of 499 indexed citations. This includes 12 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in India, Canada and United States. Geetika Varshneya's co-authors include Gopal Das, Arpita Khare, Naresh K. Malhotra, John Peloza and Todd J. Green and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services