Geoff Simmons
About
Geoff Simmons has authored 34 papers that have received a total of 1.1k indexed citations.
This includes 15 papers in Sociology and Political Science, 13 papers in Marketing and 12 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Innovation and Knowledge Management (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Geoff Simmons is often cited by papers focused on Digital Marketing and Social Media (12 papers), Innovation and Knowledge Management (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United Kingdom, France and Ireland. Geoff Simmons's co-authors include Mark Palmer, Yann Truong, Andrew Fearne, Gillian Armstrong and Simone Regina Didonet and has published in prestigious journals such as Research Policy, Journal of Business Research and Industrial Marketing Management
In The Last Decade
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