Geoffrey N. Soutar
About
Geoffrey N. Soutar has authored 208 papers that have received a total of 13.7k indexed citations.
This includes 78 papers in Sociology and Political Science, 75 papers in Organizational Behavior and Human Resource Management and 73 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (55 papers), Consumer Behavior in Brand Consumption and Identification (49 papers) and Digital Marketing and Social Media (37 papers). Geoffrey N. Soutar is often cited by papers focused on Customer Service Quality and Loyalty (55 papers), Consumer Behavior in Brand Consumption and Identification (49 papers) and Digital Marketing and Social Media (37 papers) and collaborates with scholars based in Australia, United States and United Arab Emirates. Geoffrey N. Soutar's co-authors include Tim Mazzarol, Julie Lee, Jill Sweeney, Paul Harrigan and Joanne Sneddon and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Consumer Research and Journal of Business Research
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