George Balabanis

55 papers and 4.1k indexed citations i.

About

George Balabanis has authored 55 papers that have received a total of 4.1k indexed citations. This includes 35 papers in Marketing, 18 papers in Sociology and Political Science and 14 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (30 papers), Cultural Differences and Values (13 papers) and Customer Service Quality and Loyalty (11 papers). George Balabanis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Cultural Differences and Values (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United Kingdom, United States and Austria. George Balabanis's co-authors include Adamantios Diamantopoulos, Αναστασία Σταθοπούλου, T.C. Melewar, Rene Dentiste Mueller and Nikoletta‐Theofania Siamagka and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics

In The Last Decade

Rankless by CCL
2025