George Katona

62 papers and 1.9k indexed citations i.

George Katona has authored 62 papers that have received a total of 1.9k indexed citations. This includes 3 papers in Marketing, 2 papers in Economics and Econometrics and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Media and Digital Communication (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). George Katona is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Media and Digital Communication (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper) and collaborates with scholars based in United States, United Kingdom and The Netherlands. George Katona's co-authors include Eva Mueller, James N. Morgan, John B. Lansing, Lawrence R. Klein and Charles A. Lininger and has published in prestigious journals such as The Journal of Finance, Journal of the American Statistical Association and American Economic Review