Gerard A. Athaide
About
Gerard A. Athaide has authored 26 papers that have received a total of 762 indexed citations.
This includes 14 papers in Marketing, 12 papers in Strategy and Management and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Innovation and Knowledge Management (8 papers). Gerard A. Athaide is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Innovation and Knowledge Management (8 papers) and collaborates with scholars based in United States, Canada and France. Gerard A. Athaide's co-authors include Richard R. Klink, Rodney L. Stump, Jason Q. Zhang, Ashwin W. Joshi and Patricia W. Meyers and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and European Journal of Marketing
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