Gérard Tocquer

4 papers and 286 indexed citations i.

Gérard Tocquer has authored 4 papers that have received a total of 286 indexed citations. This includes 2 papers in Sociology and Political Science, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers). Gérard Tocquer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in Thailand. Gérard Tocquer's co-authors include and and has published in prestigious journals such as Journal of Services Marketing and Journal of Brand Management