Gerd Nufer
About
Gerd Nufer has authored 20 papers that have received a total of 117 indexed citations.
This includes 9 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Gender Studies. The topics of these papers are Sports, Gender, and Society (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sports Analytics and Performance (5 papers). Gerd Nufer is often cited by papers focused on Sports, Gender, and Society (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sports Analytics and Performance (5 papers) and collaborates with scholars based in Germany and United States. Gerd Nufer's co-authors include and and has published in prestigious journals such as International Journal of Sports Marketing and Sponsorship, Management Review Quarterly and Sport Business and Management An International Journal
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