Gerda Gemser
About
Gerda Gemser has authored 39 papers that have received a total of 1.5k indexed citations.
This includes 16 papers in Strategy and Management, 14 papers in Marketing and 8 papers in Mechanical Engineering. The topics of these papers are Innovation and Knowledge Management (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Design Education and Practice (8 papers). Gerda Gemser is often cited by papers focused on Innovation and Knowledge Management (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Design Education and Practice (8 papers) and collaborates with scholars based in The Netherlands, Australia and United Kingdom. Gerda Gemser's co-authors include Mark A.A.M. Leenders, Nachoem M. Wijnberg, Marina Candi, Ingo Oswald Karpen and Jan van den Ende and has published in prestigious journals such as Academy of Management Journal, Journal of Management and Organization Science
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