Giampaolo Viglia

83 papers and 3.1k indexed citations i.

Giampaolo Viglia has authored 83 papers that have received a total of 3.1k indexed citations. This includes 58 papers in Marketing, 46 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (35 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Market Behavior and Pricing (15 papers). Giampaolo Viglia is often cited by papers focused on Digital Marketing and Social Media (35 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Consumer Market Behavior and Pricing (15 papers) and collaborates with scholars based in United Kingdom, Italy and France. Giampaolo Viglia's co-authors include Graziano Abrate, Marta Nieto‐García, Rebecca Pera, Laura Grazzini and Diletta Acuti and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of the Academy of Marketing Science