Girish Prayag
About
Girish Prayag has authored 144 papers that have received a total of 7.4k indexed citations.
This includes 108 papers in Sociology and Political Science, 50 papers in Marketing and 34 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (78 papers), Consumer Behavior in Brand Consumption and Identification (32 papers) and Customer Service Quality and Loyalty (32 papers). Girish Prayag is often cited by papers focused on Diverse Aspects of Tourism Research (78 papers), Consumer Behavior in Brand Consumption and Identification (32 papers) and Customer Service Quality and Loyalty (32 papers) and collaborates with scholars based in New Zealand, Australia and United Kingdom. Girish Prayag's co-authors include C. Michael Hall, Sameer Hosany, Catheryn Khoo‐Lattimore, Mesbahuddin Chowdhury and Peter Fieger and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
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