Gisela Demo

77 papers and 417 indexed citations i.

Gisela Demo has authored 77 papers that have received a total of 417 indexed citations. This includes 35 papers in Information Systems and Management, 28 papers in Organizational Behavior and Human Resource Management and 22 papers in Marketing. The topics of these papers are Business and Management Studies (31 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Gisela Demo is often cited by papers focused on Business and Management Studies (31 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in Brazil, United States and Portugal. Gisela Demo's co-authors include Eluiza Alberto de Morais Watanabe, Tatiane Paschoal, Elaine Rabelo Neiva, Paulo Henrique de Souza Bermejo and Paulo Albuquerque and has published in prestigious journals such as Sustainability, International Journal of Public Administration and Revista de Administração de Empresas.