Gisela Demo

76 papers and 406 indexed citations i.

Gisela Demo has authored 76 papers that have received a total of 406 indexed citations. This includes 35 papers in Information Systems and Management, 28 papers in Organizational Behavior and Human Resource Management and 22 papers in Marketing. The topics of these papers are Business and Management Studies (31 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Customer Service Quality and Loyalty (16 papers). Gisela Demo is often cited by papers focused on Business and Management Studies (31 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Customer Service Quality and Loyalty (16 papers) and collaborates with scholars based in Brazil, United States and Chile. Gisela Demo's co-authors include Eluiza Alberto de Morais Watanabe, Tatiane Paschoal, Paulo Henrique de Souza Bermejo, Elaine Rabelo Neiva and Gabriela Albuquerque and has published in prestigious journals such as Sustainability, International Journal of Public Administration and Revista de Administração de Empresas