Gi-Yong Koo

13 papers and 282 indexed citations i.

Gi-Yong Koo has authored 13 papers that have received a total of 282 indexed citations. This includes 8 papers in Marketing, 6 papers in Gender Studies and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Sports, Gender, and Society (4 papers). Gi-Yong Koo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Sports, Gender, and Society (4 papers) and collaborates with scholars based in United States. Gi-Yong Koo's co-authors include Stephen W. Dittmore, Jerome Quarterman, Jose M. Martinez, Robin Hardin and Matthew Walker and has published in prestigious journals such as Journal of Advertising, International Journal of Sports Marketing and Sponsorship and Sport Marketing Quarterly