Gong Sun

27 papers and 635 indexed citations i.

Gong Sun has authored 27 papers that have received a total of 635 indexed citations. This includes 15 papers in Marketing, 12 papers in Social Psychology and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (5 papers). Gong Sun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in China, Australia and United Kingdom. Gong Sun's co-authors include Wangshuai Wang, Zhiming Cheng, Steven D’Alessandro and Lester W. Johnson and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Frontiers in Psychology