Grace Phang Ing

18 papers and 167 indexed citations i.

Grace Phang Ing has authored 18 papers that have received a total of 167 indexed citations. This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (5 papers). Grace Phang Ing is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Malaysia, China and South Korea. Grace Phang Ing's co-authors include T. Ramayah, Bamini K.P.D. Balakrishnan, Ming Xu, Choi‐Meng Leong and Siti Nurazira Mohd Daud and has published in prestigious journals such as Economic Analysis and Policy, Asia Pacific Journal of Marketing and Logistics and Journal of Global Fashion Marketing