Gregor Pfajfar
About
Gregor Pfajfar has authored 17 papers that have received a total of 321 indexed citations.
This includes 10 papers in Strategy and Management, 6 papers in Sociology and Political Science and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Knowledge Management (4 papers). Gregor Pfajfar is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Knowledge Management (4 papers) and collaborates with scholars based in Slovenia, Poland and Israel. Gregor Pfajfar's co-authors include Maciej Mitręga, Aviv Shoham, Maja Makovec Brenčić, Cristiana Raquel Lages and Dimitrios N. Koufopoulos and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Services Marketing
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