Gunawan Bata Ilyas
About
Gunawan Bata Ilyas has authored 21 papers that have received a total of 153 indexed citations.
This includes 9 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior and Marketing Influence (5 papers) and Digital Marketing and Social Media (3 papers). Gunawan Bata Ilyas is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior and Marketing Influence (5 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Indonesia. Gunawan Bata Ilyas's co-authors include Aditya Halim Perdana Kusuma Putra, Hasmin Tamsah, Abdul Munir, Yusriadi Yusriadi and Umi Farida and has published in prestigious journals such as Journal of Islamic marketing, Cogent Business & Management and International Journal of Energy Economics and Policy
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