Guoquan Ye

11 papers and 311 indexed citations i.

Guoquan Ye has authored 11 papers that have received a total of 311 indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (3 papers). Guoquan Ye is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in China, Belgium and United States. Guoquan Ye's co-authors include Mingming Li, Fu Guo, Liselot Hudders, Baojiu Chen and Li‐Zhi Fang and has published in prestigious journals such as Journal of Alloys and Compounds, Frontiers in Psychology and Materials Research Bulletin