Guoxin Li
About
Guoxin Li has authored 36 papers that have received a total of 813 indexed citations.
This includes 23 papers in Sociology and Political Science, 16 papers in Information Systems and Management and 15 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (16 papers) and Customer Service Quality and Loyalty (7 papers). Guoxin Li is often cited by papers focused on Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (16 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in China, Canada and Hong Kong. Guoxin Li's co-authors include Statia Elliot, LI Guo-feng, Portia Opoku Boadi and Ruijin Zhang and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Product Innovation Management
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