Guru Prabhakar

36 papers and 794 indexed citations i.

Guru Prabhakar has authored 36 papers that have received a total of 794 indexed citations. This includes 15 papers in Sociology and Political Science, 10 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Technology Adoption and User Behaviour (5 papers). Guru Prabhakar is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in United Kingdom, India and Saudi Arabia. Guru Prabhakar's co-authors include Tahir M. Nisar, Dan Knox, Abdullah M. Baabdullah, Michael Bourlakis and Mariateresa Torchia and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and International Journal of Information Management