Guy Assaker

47 papers and 2.4k indexed citations i.

About

Guy Assaker has authored 47 papers that have received a total of 2.4k indexed citations. This includes 34 papers in Sociology and Political Science, 24 papers in Organizational Behavior and Human Resource Management and 14 papers in Marketing. The topics of these papers are Diverse Aspects of Tourism Research (27 papers), Customer Service Quality and Loyalty (18 papers) and Digital Marketing and Social Media (13 papers). Guy Assaker is often cited by papers focused on Diverse Aspects of Tourism Research (27 papers), Customer Service Quality and Loyalty (18 papers) and Digital Marketing and Social Media (13 papers) and collaborates with scholars based in Lebanon, Australia and France. Guy Assaker's co-authors include Rob Hallak, Peter O’Connor, Vincenzo Esposito Vinzi, Graham Brown and Sangkyun Kim and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Travel Research

In The Last Decade

Rankless by CCL
2025