H. Alice Li

13 papers and 934 indexed citations i.

H. Alice Li has authored 13 papers that have received a total of 934 indexed citations. This includes 9 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Digital Marketing and Social Media (5 papers) and Digital Platforms and Economics (4 papers). H. Alice Li is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Digital Marketing and Social Media (5 papers) and Digital Platforms and Economics (4 papers) and collaborates with scholars based in United States and China. H. Alice Li's co-authors include P.K. Kannan, Sanjay Jain, Eliot L. Siegel, Michel Wedel and Liye Ma and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Production and Operations Management