H. Bruce Lammers

25 papers and 275 indexed citations i.

About

H. Bruce Lammers has authored 25 papers that have received a total of 275 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Communication in Education and Healthcare (3 papers). H. Bruce Lammers is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Communication in Education and Healthcare (3 papers) and collaborates with scholars based in United States. H. Bruce Lammers's co-authors include Lee A. Becker, Mary T. Curren, Kristen Walker and Curt J. Dommeyer and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Personality and Social Psychology Bulletin.

In The Last Decade

Rankless by CCL
2025