Han Wen

38 papers and 747 indexed citations i.

Han Wen has authored 38 papers that have received a total of 747 indexed citations. This includes 13 papers in Sociology and Political Science, 12 papers in Marketing and 11 papers in Food Science. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Hospitality and Tourism Education (6 papers). Han Wen is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Hospitality and Tourism Education (6 papers) and collaborates with scholars based in United States, China and Hong Kong. Han Wen's co-authors include Bingjie Liu-Lastres, Xi Yu Leung, Junehee Kwon, Xiaoye Li and Yee Ming Lee and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Food Control