Hang Nguyen

14 papers and 452 indexed citations i.

Hang Nguyen has authored 14 papers that have received a total of 452 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Corporate Finance and Governance (3 papers). Hang Nguyen is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Corporate Finance and Governance (3 papers) and collaborates with scholars based in United States. Hang Nguyen's co-authors include Hieu V. Phan, Mary Caravella, Roger J. Calantone, Susan Spiggle and Candy Tsourounis and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Business Research