Han‐Jen Niu

19 papers and 396 indexed citations i.

Han‐Jen Niu has authored 19 papers that have received a total of 396 indexed citations. This includes 10 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (4 papers). Han‐Jen Niu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Taiwan. Han‐Jen Niu's co-authors include Chyan Yang, Yu‐Hsin Chen, Sheng‐Hshiung Tsaur, Hung‐Ming Lin and Yensen Ni and has published in prestigious journals such as Frontiers in Psychology, International Journal of Hospitality Management and Sustainability