Hanna Kim

36 papers and 875 indexed citations i.

Hanna Kim has authored 36 papers that have received a total of 875 indexed citations. This includes 22 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (11 papers) and Customer Service Quality and Loyalty (8 papers). Hanna Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (11 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in South Korea and United States. Hanna Kim's co-authors include Won‐Moo Hur, Tae‐Won Moon, Joon Sang Kang, Jin Cho and Ha Kyung Lee and has published in prestigious journals such as Journal of Business Ethics, Sensors and Sustainability