Hanoku Bathula

10 papers and 267 indexed citations i.

Hanoku Bathula has authored 10 papers that have received a total of 267 indexed citations. This includes 4 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). Hanoku Bathula is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in New Zealand, United States and India. Hanoku Bathula's co-authors include Sanjaya Singh Gaur, Nabeel Al-Qirim, Michael S. Minor, Norhayati Zakaria and Halimin Herjanto and has published in prestigious journals such as Management Decision, Journal of International Marketing and Academy of Management Learning and Education