Hans Mühlbacher
About
Hans Mühlbacher has authored 32 papers that have received a total of 1.5k indexed citations.
This includes 14 papers in Sociology and Political Science, 14 papers in Marketing and 10 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (6 papers). Hans Mühlbacher is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Monaco, Austria and France. Hans Mühlbacher's co-authors include Johann Füller, Sylvia von Wallpach, Oliver Koll, Gregor Jawecki and Michel Desbordes and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management
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