Hayat Ayar
About
Hayat Ayar has authored 15 papers that have received a total of 257 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Strategy and Management and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Knowledge Management (4 papers). Hayat Ayar is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Knowledge Management (4 papers) and collaborates with scholars based in Türkiye, Sweden and Denmark. Hayat Ayar's co-authors include Ali E. Akgün, Halit Keski̇n, Cemal Zehir, Ekrem Tatoğlu and İsmail Gölgeci and has published in prestigious journals such as International Marketing Review, Journal of Business and Industrial Marketing and Journal of Destination Marketing & Management
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