Heeju Chae

22 papers and 397 indexed citations i.

Heeju Chae has authored 22 papers that have received a total of 397 indexed citations. This includes 16 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (9 papers) and Customer Service Quality and Loyalty (9 papers). Heeju Chae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Perception and Purchasing Behavior (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in South Korea, United States and Japan. Heeju Chae's co-authors include Eunju Ko, Min Young Kim, Jinghe Han, Suhyun Park and Pekka Mattila and has published in prestigious journals such as Journal of Business Research, International Journal of Advertising and Journal of Global Fashion Marketing