Heetae Yang

16 papers and 988 indexed citations i.

Heetae Yang has authored 16 papers that have received a total of 988 indexed citations. This includes 9 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 7 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (7 papers). Heetae Yang is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in South Korea. Heetae Yang's co-authors include Hwansoo Lee, Hangjung Zo, Munkee Choi, Jieun Yu and Yechan Kim and has published in prestigious journals such as Industrial Management & Data Systems, Current Issues in Tourism and Telematics and Informatics