Helen Bruce
About
Helen Bruce has authored 20 papers that have received a total of 387 indexed citations.
This includes 8 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 6 papers in General Health Professions. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Service and Product Innovation (4 papers) and Consumer Retail Behavior Studies (4 papers). Helen Bruce is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Service and Product Innovation (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United Kingdom, United States and Ireland. Helen Bruce's co-authors include Jamie Burton, Derek K. Tracy, Timothy L. Keiningham, Ania Korszun and Linda Nasr and has published in prestigious journals such as American Journal of Obstetrics and Gynecology, Journal of Business Research and Annals of the Rheumatic Diseases
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