Héléna Alves
About
Héléna Alves has authored 133 papers that have received a total of 3.3k indexed citations.
This includes 49 papers in Organizational Behavior and Human Resource Management, 42 papers in Strategy and Management and 41 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (42 papers), Digital Marketing and Social Media (21 papers) and Service and Product Innovation (16 papers). Héléna Alves is often cited by papers focused on Customer Service Quality and Loyalty (42 papers), Digital Marketing and Social Media (21 papers) and Service and Product Innovation (16 papers) and collaborates with scholars based in Portugal, Spain and Brazil. Héléna Alves's co-authors include Mário Raposo, Emerson Wagner Mainardes, Arminda Paço, João Leitão and Cristina Fernandes and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and International Journal of Hospitality Management
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