Hélène Cherrier

50 papers and 2.0k indexed citations i.

Hélène Cherrier has authored 50 papers that have received a total of 2.0k indexed citations. This includes 29 papers in Marketing, 15 papers in Sociology and Political Science and 6 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Environmental Sustainability in Business (10 papers) and Media, Gender, and Advertising (5 papers). Hélène Cherrier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Environmental Sustainability in Business (10 papers) and Media, Gender, and Advertising (5 papers) and collaborates with scholars based in Australia, France and United Kingdom. Hélène Cherrier's co-authors include Lauren Gurrieri, Mike Lee, Kaleel Rahman, Jeff B. Murray and Denni Arli and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and European Journal of Marketing.