Heli Hallikainen
About
Heli Hallikainen has authored 16 papers that have received a total of 429 indexed citations.
This includes 11 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (5 papers). Heli Hallikainen is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Finland, Norway and South Africa. Heli Hallikainen's co-authors include Tommi Laukkanen, Ari Alamäki, Deva Rangarajan, Amandeep Dhir and Nannan Xi and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and International Journal of Information Management
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