Henning Kreis

12 papers and 267 indexed citations i.

Henning Kreis has authored 12 papers that have received a total of 267 indexed citations. This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Henning Kreis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Germany, New Zealand and France. Henning Kreis's co-authors include Alfred Kuß, Beate Niesler, Peter A. Fasching, Pamela L. Strissel and Nicole Brousse and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Interactive Marketing and Journal of Cancer Research and Clinical Oncology