Heribert Reisinger

14 papers and 297 indexed citations i.

Heribert Reisinger has authored 14 papers that have received a total of 297 indexed citations. This includes 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (3 papers) and Media, Gender, and Advertising (3 papers). Heribert Reisinger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (3 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in Austria, Germany and New Zealand. Heribert Reisinger's co-authors include Reinhard Grohs, Engelbert J. Dockner, Artur Baldauf, Karen S. Cravens and Udo Wagner and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising.