Ho Keat Leng

39 papers and 305 indexed citations i.

Ho Keat Leng has authored 39 papers that have received a total of 305 indexed citations. This includes 29 papers in Sociology and Political Science, 13 papers in Gender Studies and 13 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (12 papers), Sports, Gender, and Society (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Ho Keat Leng is often cited by papers focused on Digital Marketing and Social Media (12 papers), Sports, Gender, and Society (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in Singapore, United Kingdom and Hong Kong. Ho Keat Leng's co-authors include Weisheng Chiu, Do Young Pyun, Doyeon Won, Hyungil Kwon and Yifan Yang and has published in prestigious journals such as Cyberpsychology Behavior and Social Networking, Journal of Gambling Studies and Journal of Physical Activity and Health