Ho Yin Wong

31 papers and 1.4k indexed citations i.

Ho Yin Wong has authored 31 papers that have received a total of 1.4k indexed citations. This includes 14 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers) and Diverse Aspects of Tourism Research (6 papers). Ho Yin Wong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers) and Diverse Aspects of Tourism Research (6 papers) and collaborates with scholars based in Australia, Hong Kong and Taiwan. Ho Yin Wong's co-authors include Bill Merrilees, Parves Sultan, Anita Medhekar, Xinyan Huang and John Hall and has published in prestigious journals such as PLoS ONE, Journal of Cleaner Production and Sensors and Actuators A Physical