Holly B. Cooper

13 papers and 226 indexed citations i.

Holly B. Cooper has authored 13 papers that have received a total of 226 indexed citations. This includes 8 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Corporate Identity and Reputation (3 papers) and Customer Service Quality and Loyalty (3 papers). Holly B. Cooper is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Corporate Identity and Reputation (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Australia, Lebanon and South Africa. Holly B. Cooper's co-authors include Dale Miller, Bill Merrilees, Michael T. Ewing, Sagarika Mishra and Sharon Schembri and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and European Journal of Marketing