Hong‐Hee Lee
About
Hong‐Hee Lee has authored 18 papers that have received a total of 219 indexed citations.
This includes 6 papers in Organizational Behavior and Human Resource Management, 6 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (4 papers) and Digital Marketing and Social Media (3 papers). Hong‐Hee Lee is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Technology Adoption and User Behaviour (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in South Korea, United States and Latvia. Hong‐Hee Lee's co-authors include Sang-Gun Lee, Seongbae Lim, Sung Tae Kim, Jin Sung Rha and Ki‐Kwang Lee and has published in prestigious journals such as Sustainability, Management Decision and Industrial Management & Data Systems
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