Hongjoo Woo

28 papers and 380 indexed citations i.

Hongjoo Woo has authored 28 papers that have received a total of 380 indexed citations. This includes 21 papers in Marketing, 10 papers in Sociology and Political Science and 8 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (7 papers) and Digital Marketing and Social Media (7 papers). Hongjoo Woo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States and South Korea. Hongjoo Woo's co-authors include Byoungho Jin, Sanghee Kim, Naeun Kim, Michelle Childs and Seeun Kim and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Corporate Social Responsibility and Environmental Management